At Halsey Outdoor Advertising, we have a talented and experienced staff waiting to provide your business with assistance through the entire billboard process. Guided by your needs and our expertise, we work as a team with you to find the most affordable plan that will best represent your business to existing and potential customers.
Here is a brief overview of the simple process:
Step 1: Finding a Solution We build the foundation to a successful advertising campaign by learning about your business. In our first meeting, we will want to understand the basics of your business: what you sell, how you sell it, who are your existing customers and who are your potential customers. We will work closely with you to determine your advertising objectives and the theme or message you want to deliver.
Step 2: Selection and Budget Having determined your advertising objectives, we will present cost proposals and billboard locations best suited for your campaign. We can target specific market groups by billboard location. The length of your advertising campaign will be determined and cost figures will be presented to you.
Step 3: Art and Design This is where your ideas become a visual reality! Using the latest design technology, our graphics team can produce creative and exciting artwork to complement the communication of your billboard. If you prefer we use your artwork, we can accept it via an art board, compatible media such as a zip disk or CD, or using several known computer programs including Photoshop, Illustrator, Quarkxpress, Corel Draw 9 or FreeHand 8.0. Visit Tara Graphics for helpful information about billboard artwork.
Step 4: Monitoring Halsey Outdoor Advertising believes its customers should be informed of the progress of their billboard advertising campaign. We monitor the traffic count and performance of our billboards to get a reading of activity and response. We know our success as a media tool is in direct correlation to your successful campaign.
With our assistance, having a successful outdoor advertising campaign is right at your fingertips right here in Jonesboro!
